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AD|MAX MerchantCircle Advisor Serves Small and Local Businesses in the Following Markets: Las Vegas nv, Reno nv, Phoenix az, Los Angeles ca, San Diego ca, San Francisco ca, San Jose ca, Riverside ca, Orange County ca, Denver co, Portland or, Seattle wa, Vancouver wa, Salt Lake City ut, Atlanta ga, Chicago il,and throughout the Western and Mid United States and all of North America, when called upon. |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Atlanta ga, Small Business Advertising & Marketing; | Local Search Engine Advertising | SEO SEM | Local Search Optimization | AD|MAX MerchantCircle Advisor Serves Small and Local Businesses in the Following Markets: Las Vegas nv, Reno nv, Phoenix az, Los Angeles ca, San Diego ca, San Francisco ca, San Jose ca, Riverside ca, Orange County ca, Denver co, Portland or, Seattle wa, Vancouver wa, Salt Lake City ut, Chicago il,and throughout the Western and Mid United States and all of North America, when called upon.
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GUEST ANALYSIS FROM RANDY KIRK
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Local Business Search Engines Are Dominating Google Search !
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The phone started ringing about two months after the grand opening. For two months it didn't ring at all. Then the Yellow Pages dropped, and everything changed. That was in 1971. My new retail enterprise was now on the map.
Today, most small, local businesses have either dramatically reduced their buy in yellow books by various names, and newspapers are shrinking in size as consumers look to the internet for their shopping decisions. The rule of the day is click-to-brick, but most lawyers, chiropractors, sporting goods companies, and music stores can't be found on the internet by the customers they need.Randy Kirk, author of "Running a 21st Century Small Business," explains it this way. "The internet is substantially less expensive than yellow books and newspaper advertising, but it is an order of magnitude more complex. Even if you have a website, Google is always changing the algorithm. A year ago the key word meta tag was the important element in search, now it is the description meta tag. And the title is more important than the URL"
Kirk continues: "As fundamental as that statement is, 99% of small businesses and 80% of major companies have no idea what I just said. It might as well have been written in Hieroglyphics. These companies are not even aware of Google Maps Local Business Center, Local Search Engines (LSE), directories, forums, Flickr.com or pay-per-click."
Staying abreast of these changes is daunting. New LSE's seem to open their doors every day. "Every time a Yelp or Yellow Bot starts up, there is another layer of potential for being found or being left behind. How can a proprietor who has his hands full with ordering, stocking, hiring, finance, and all the rest, find the time to be up on the latest methods of being seen by the search engines, and then execute on those methods effectively."
"It also takes a certain set of skills to be effective. I have given away many of the methods I use on YouTube or my blogs, but without good writing skills combined with an analytic approach, the results are not very good. More importantly, most folks just get bogged down in trying to learn the specifics of each new tool, and give up in frustration."
Search Engine Optimization companies and consultants are widely available to help retailers and service providers get better positioning on Google and other Search Engines. Their fees and results vary widely. Kirk suggests caution: "No offense intended to the SEO merchants, but even on SEO forums there is an acknowledgment that many in the field are selling snake oil. I have heard of companies paying $25,000 or more to get positions ... PER MONTH!
"SEO companies will promise you the moon, but Google and God have much in common beyond both starting with the same letter. Both are mysterious and not willing to give you all the details. Both are fully in charge and hold all the cards. And I have many questions that I want to ask both of them when I reach heaven or the equivalent at Google. Following exactly the same principles for two clients can yield substantially differing results. And this is true whether you spend $25,000 or $250."
So what is the answer? How does the hair stylist compete on the weird wild web? What should it really cost in time and treasure to be in the top ten under a critical key word or phrase? Kirk humbly offers, "Well you could hire me at $1000 a month or so, but I can only take on a limited number of clients. You can carefully interview other companies who offer SEO, and ask for evidence of their success. If you are under $1 million in revenues, I wouldn't spend more than $1000 a month.
"You should create a website, a blog, and a social networking site like Facebook. You need to be on Google Maps Local Business Center. You need to be on as many LSE's as you can find. Find them by searching under the key words and phrases you care about. If you are a locksmith in Lincoln Nebraska, your most important key phrase is Locksmith Lincoln NE. Go to the results for that search and check out the organizations that are offering to list companies for free."Note: Most web site designers are not very good as marketers. They will make you a beautiful "brochure" of a web site, but you want the web site to sell you and your product or services. Make sure that the atmosphere of the site is the same as the atmosphere of your business. Can people find enough information on the site to make a buying decision?
"Most web designers also have little or no up-to-date information on how to maximize your visibility. Someone needs to be clear on the key words you are hoping to gain position on, and know how to integrate those key words into title, description, first paragraph, and footer. By integration, I mean that those words are used, but used in a way that will still make sense to vistors to your site."
There are dozens of other techniques available for increasing traffic in a post Yellow Pages world. Not all of them are on the web, but it is the most critical.
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Randy Kirk has been writing business books and lecturing on business issues for over 30 years. His books are available on Amazon, and more of his ideas on marketing can be found on his website at http://www.searchpage1.com or his blog http://www.help4smallbusiness.blogspot.com
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Links: Main Website, ADMAX MAIN SITE, ADMAX PR&NEWS, Catalyst House, Lynnea Bylund's SBIU Newsletter,ADMAX Categories: Professional Services | News&Media | Publishing | Business to Business | Advertising | Communications & Media Tags: seo, sem, internet, marketing, business,
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Posted 09:45 PM May 27, 2009
Comments:
Listing in local directories and advertising on local portals can be a cheap marketing spend that provides a solid ROI. It will take a bit of research to analyze the value, but if pages are ranking well in relevant search results on Google then they are great places to be listed.
You can think of relevant web communities in terms of location or topic. If a site is relevant for broader queries about your field or broader queries about your location it may be a great link buy.
If you local chamber of commerce has a site that provides listings don't forget to submit there. You may also want to consider submitting your business to sites like your local Better Business Bureau.
Comment by SEO BOOK on 11:27 PM June 14, 2009
Believe me, the process isn't all that simple. There are at least 15 important LSE's, and each one has a different listing protocol. And each one has little tricks and insider things that only hours of research expose. Then there are new LSE's trying to become the latest greatest. Some of the older LSE's are losing their magic. And, of course, Google is always changing the game.
But it isn't just about Websites and search engine optimization. Nor is it just about using local search engines, YouTube, Flickr.com, forums, blogs, directories, PR releases, social networking and bookmarking, and other methods on line. In the past 90 days clients have used print advertising, banner ads, pay per click (ppc), gift cards for customer retention, grand opening strategies, poker games, reverse auctions, close out sales, community events, sales, promotions, mailing, email blasts, sales training and employee motivation, team sponsorships, promotional products, cause sponsorships, new products,
Comment by Randy Kirk on 02:02 PM July 12, 2009
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Local search is defined as consumers using search engines such as Yahoo or Google to research and find goods and services in their local markets.
Small business is often local business covering a 50-mile radius. The global connection of e-commerce makes sense for Internet companies taking orders over a wide area. But for small business the Internet age has meant creating a brochure format website and forgetting the power of search engines. The majority of small businesses have left search engine marketing out of the web marketing mix.
Your Customers Are Searching Locally today, and the change in search engine marketing and consumer behavior has created a great opportunity for small business to connect with customers locally. This local focus means the Internet is a viable method to market to local prospects.