BTSIV, LLC
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Brightroll...great business built at the right time
Apr 12, 2010
It has been a while since I have blogged about a deal. This one will be another on that I missed but not in the usual way. This is one I never looked at investing in but where the founder is an executive who worked on my team at Spoke and who I talked to about creating MerchantCircle. Tod is a great entreprenuer who has been working to create something important since he walked out of Stanford and who is one of a very few Stanford B school grads that are the exceptions to my bias against high ego, no execution GSB grads. Brightroll was recently funded by Rob Thies from Scale. Rob and I have invested together on things like Tapulous and he also also funded Spoke back when Tod was there. In fact, I was introduced to Rob by Chris from Topix who also was at Spoke as my co founder.Brightroll has created a great new ad network for video at just the right time to capture a massive growing trend of video consumption over the web. He had a great video on Fox today and everyone needs to take a listen in on the piece.