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    Search Engine Optimization and Your Tampa Business

    Posted 08:56 PM January 18, 2012

    Developing websites that are aesthetically pleasing by offering original custom web designs including unique and well written content is crucial to the success of your Florida business. Regardless of the size of your business or your industry, it is your brand, and most importantly, one that needs to be developed to please the search engines as well as your visitors and current customers.

    It is important for your Tampa web designer to be affordable and dependable, but what about your Tampa search engine optimization firm? If your website designer is not proficient in search engine optimization and you find you need to hire a search engine optimization firm in Tampa, you should know that not all Tampa SEO firms put an emphasis on your organic ranking. (Organic ranking is a non-paid listing of your website that a keyword or key phrase search on Google, Yahoo, Bing or other engine returns.)

    Many Tampa SEO firms provide basic SEM (search engine marketing) services and some even outsource their client's SEO work, therefore reducing their costs, and often times reducing the ROI you could have experienced with a reputable SEO firm in Tampa. Many of our current clients reiterated to us that other Tampa SEO firms are simply providing management of PPC ads and other paid ad campaigns and could not perform the necessary tasks required to produce and maintain good organic ranking. Unfortunately, most of our clients were not aware of the differences in SEO services and didn't know what to look for prior to choosing a search engine optimization firm in Tampa. In short, many so called "SEO" firms in Tampa are simply charging clients to set up ad campaigns with search engines, like Google, taking a fee for managing these campaigns. Neglecting to place proper emphasis on organic ranking via fresh web content and website content management, internal linking, back links, directory listings, blogging and social media integration had poor results. Remember, if you have time, educate yourself on Google's recommendations for SEO that will enhance organic ranking. Make sure your Tampa SEO company adheres to these recommendations for organic ranking. There are many back end tasks that can be associated with cleaning up your site code and site content, so be sure your SEO company can perform these tasks "in-house" and that all of your SEO work will be done "in-house" as well.

    Bay Area Graphics&Marketing; makes it our priority to eliminate or reduce your spending on paid ads by achieving organic ranking for your website. We never recommend SEM or paid ads unless under very unique circumstances or if the client insists on doing so. Well written and updated website content, back linking, blogging combined with social media marketing will produce the results you need and at a price you can afford. We charge one clear price for all of our search engine optimization services with no confusing SEO packages or plans for you to have to mix and match. We don't charge extra to promote multiple keywords or key phrases and we never outsource our SEO or web design services for our Tampa clients. We work together with and for our clients and have a clear understanding that search engine optimization will be an integral part of your business.  Tampa bay small business owners need affordable search engine optimization services that provide results. Simply put, we're stable, we're local and keep your business local, adhere to Google's recommendations for search engine optimization for our Tampa bay SEO and web design clients and offer affordable web design and SEO services in Tampa that produce results for our clients.

    For more information or for a friendly telephone consultation at no charge, please call us at (813)778-9548 or email us at info@websitestampabay.com.

    search engine optimization Tampa

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    Website Design Tampa Firm's Annual Website Giveaway

    Posted 08:39 PM December 15, 2011

    Bay Area Graphics&Marketing; has provided small business owners in the Tampa bay area a decade of awesome website design and marketing services and is holding our annual website giveaway. Each year, Bay Area Graphics&Marketing will select one lucky winner of a free small business website built custom for a Tampa or Florida business. This year we are adding one year of free hosting to support the website design package. Simply purchase and provide us with a domain name of your choice, from any domain name provider, your content, photos and logos and we'll do the rest. This is a custom built website and no templates are ever used in an effort to preserve your brand.

    We know how important it is to provide quality website design services in Tampa and all Florida customers. Each website that we launch is a custom built website design with much more marketing built in. Not sure what that means? Read more about why our custom designed websites are optimized prior to launching, and our SEO services for Tampa, Florida clients are affordable and yield the results your business deserves.

    Florida small businesses are encouraged to enter to win our free website design package which includes one free year of great hosting. No gimmicks, no strings attached and no monthly fees. This website design package is valued at $900.

    If you already have a Florida business website and don't feel you can benefit from a free website design package, consider this... This free website can be used as a "feeder" site to improve your current site's ranking and to gain double exposure online. Not sure what that is or how it works? Ask us, we'll be glad to answer any questions you may have.

    Deadline for our web design give away is December 29th, 2011. Visit us at http://www.websitestampabay.com and click on enter to win for more information. It's easy, it's straightforward, and it's for real! Good luck Florida business owners, winner will be selected on January 1st, 2012.

    Enter to win a free website design or call us at (813) 778-9548 or email us at info@websitestampabay.com for additional information.



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    Are Tampa Search Engine Optimization Services Equal?

    Posted 10:32 AM November 18, 2011

    If you're looking for search engine optimization services in Tampa, Florida you should understand that not all Tampa SEO firms are equal. Similar to Tampa website design firms, SEO firms can be vastly different and range in price structure and services offered.

    Bay Area Graphics & Marketing approaches search engine optimization enthusiastically and methodically to obtain excellent organic ranking and revenue boosting results for your business. We offer Tampa, Florida business owners SEO services that includes: fresh website content and website updates, backlinking and directory listing services as well as social media integration and blogging services that will boost your position on the web and generate traffic from various sources.

    Many SEO companies approach search engine optimization differently, and often concentrate on PPC ad campaign management for clients. Although we can provide these services, Bay Area Graphics&Marketing understands the value of your hard earned dollars and wants to help you to eliminate these campaigns which are unnecessary if you obtain good organic ranking. We've saved clients tens of thousands of dollars on their ad campaigns by providing website designs and website updates that provide optimization according to search engine standards. Results can vary depending on your industry and market, but since 2001, our clients can attest to the fact that regular updates of their websites, directories and blogs along with social media integration and marketing has allowed them to avoid costly campaigns. Also, ask your Tampa SEO company about their marketing background. Marketing your business should include cross marketing techniques and services applicable to your business and your budget.

    Visit us at http://www.websitestampabay.com to learn more. Extremely affordable website design and search engine optimization services for Tampa, Florida businesses since 2001. Request your free business link to help build backlinks to your website by emailing us at info@websitestampabay.com.

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    SEO, Keeping it Simple for Florida Small Businesses

    Posted 07:44 PM September 13, 2011

    Many of my clients wish to be proactive when it comes to their Google ranking and SEO, hence I've been getting a lot of emails about various SEO techniques from some "do-it-your-selfers." It's great to see the interest and although there are many things my clients can do to help keep their sites ranking, doing the wrong thing can have devastating consequences---consequences that can be difficult to remedy. Once your website is penalized, it's more costly to get it back on track. In short, there is too much information online that can confuse a business owner who wants to be active in marketing their website. Unless you have the knowledge and experience with SEO, doing this yourself can be risky. With that being said, I'll cut to the chase.

    Most small business websites need to keep their SEO thoughts simple. Following a few great tips will help you to maintain position on the search engines and on the social networks. Even though Google is ever-changing, the fact remains that Google loves well written and arranged content, quality back linking, clean back ends (yes, sounds funny, but it's true-- cleaning up old files and making sure there are no crawl errors is a must. Watch for broken links, duplicate titles, keywords or content and expand your website regularly.
    Make note of your website on the social networks often. Finally, follow the three "O's" when marketing your website... (Yes, we were the first to come up with that!) If you don't know the three "O's" here they are:

    1.Original
    2.Optimized
    3.On Target (relevance)

    Think realistically. Although money is tight and you think you may be able to pursue a career as a Search Engine Optimization specialist, then you should be willing and prepared to quit your day job! It is time consuming to properly and professionally market your own website. In truth, attempting to market your own website may actually cost you more money in the long run. Remember, SEO shouldn't be taken lightly and regardless of the size of your business, you should set forth an annual budget for your website marketing and website updates.

    Obtaining SEO services for your Florida website doesn't have to cost a fortune. Affordable SEO services such as copywriting and other services such as site maintenance, website updates, blogging, social media integration and marketing are available through Bay Area Graphics&Marketing. We appreciate clients who are proactive and we'll work together with you to help you to accomplish your goals. Clients who wish to be involved in marketing their websites can provide us with basic information, videos, new photos or images, ideas for articles and blogs and we'll incorporate these things properly into and on to the web and social networks. We'll review reports, keep your anchor text and keywords up to date and relevant and keep your site looking fresh.

    It's worth a mention>>>>Everyone's main goal seems to be ranking number one or on page one, but often, clients forget to create a good call to action-- Look at your site from a client's point of view-- Are you being prompted to make that call or fill out that form? Are you adding merchandise to the shopping cart? Are your items on Facebook or Twitter or other social networks or storefronts? It makes no difference if your site ranks number one, if your visitor doesn't create revenue.

    And for those who are just starting out with a small business website: Remember that a great Florida web design firm works behind the scenes of your website meaning, it is equally important to have an optimized website as it is to have an aesthetically pleasing website design. New websites should be designed and optimized immediately, then maintained and marketed regularly. Take the time to learn about marketing your website and how utilizing blogs, social networks and other cross marketing methods is necessary and cost effective in creating revenue for your small business. Understanding the process will help both you and your Florida SEO firm or website designer prosper your company through online revenue creation.

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    Website Design Inquirey Spurs Post - Ranking on Google

    Posted 12:53 PM August 15, 2011

    Recently I answered a phone inquiry from a woman wanting a small business webpage design for a new Tampa, Florida commercial cleaning business. The customer wanted simple 2 page website and wanted to be found on page one on Google. Although I never recommend anything smaller than a 5 page business website design for small businesses, I will accommodate customers by building a smaller site, but only after I educate them as to how the size of the site can negatively affect ranking. About mid-way through the conversation, I was more or less "cut-off" when I claimed that regardless of the size of the website, I would never guarantee #1 page rank on Google or any other search engine. It was then when I was abruptly told that a certain other company does guarantee placement, and if she were going to have me build a site, she would demand that the site ranked #1. Before I could offer my assistance in proving the obvious, the conversation was over. But my question has always been, "If Google, Yahoo or Bing won't guarantee a #1 page rank how or why would other companies convince a consumer that they can achieve it?”  In short, I feel it is totally misleading for companies to make these claims, but I can't blame the consumer--- Most will simply believe what they are told because they just don't know what to look for.

    I've seen many of these and similar services, claiming they are part of Google, trying to sell my clients services, or SEO/SEM firms who make semi-honest or inappropriate claims-- But I decided to check this particular company out. Here is what I found. This SEO Company provides flat rate SEO/SEM services as well as website design services. At first glance it seems like they do guarantee #1 placement on Google--- Yet, when I continued my research, I found what appears to be another attempt to prey on the consumer's lack of knowledge in search engine optimization and page ranking practices--- Good for the company selling the service, not so good for the unsuspecting and not so knowledgeable consumer.

    The first thing I noticed was the cost of the PPC flat rate plans. First I thought, wow, am I in the wrong business! Then thought—if a consumer could not afford our 5 page custom website design package they certainly won't be able to afford this SEO service--- not even if they chose the least expensive option. But to make matters worse, when the SEO company speaks of ranking a consumer’s site #1
    gauranteed, they neglect to make clear that you might only rank on page one for keywords that are minimally utilized for your specific industry. Let me give you an example...

    Say you sell clocks in Tampa--- Your relevant keywords may be something like clocks Tampa or clock dealers, Tampa. In order to rank your page number one, the company may set up your keywords as tick clocks, or tick tocks, or for that matter it could be as random and insignificant as "UkliDUkl." Basically they are setting up keywords that are not relevant to anything in order to rank your site. However, they do it in a manner where they are adhering to their promise by getting your site ranked on page one, but by using irrelevant keywords. In short, this is a waste of money making the whole process unproductive for your bottom line. In essence most people who are searching for clocks, are going to put in the search term, "Clocks, Tampa" and if you're not found by the consumer that's searching for your product or service, then it's a futile campaign and #1 has no real value.

    If you want to know how Google ranks a site, you can read their SEO guidelines. http://www.google.com/support/webmasters/bin/answer.py?answer=35291

    The goal of any good Florida SEO company should be to follow Google’s guidelines and this is how you achieve excellent organic ranking. In over a decade, not one of my clients has had to utilize any paid campaigns. Significant savings for small business owners can be achieved if search engine optimization is done properly. Although we offer SEO services "on the fly," it can often take a few months to achieve this depending on your industry and location. Often times, it takes much less time. The truth is, is that SEO and website marketing can be an ongoing process even though a good page rank once obtained, has a pretty good shelf life. So you can spend some time getting to where you want to be, then use our services as needed to maintain your position. We charge an hourly rate and don’t force you into a contract, making it affordable for any small business to obtain solid, ethical website marketing services.

    If you notice in Google's documentation regarding Adwords and PPC campaigns they clearly point out that participating in Adword campaigns does not enhance your organic position---that's a free service--- Therefore, it makes perfect sense to ensure the best organic ranking for lasting results. So why hire an SEO firm to help you with it if it's free and the guidelines are there for anyone to follow? There are numerous reasons but most business owners neither have the time and to be honest, SEO is serious business and it takes a company with knowledge in the following areas to obtain optimal results.

    (Source: Google/ http://www.google.com/support/webmasters/bin/answer.py?answer=35769#1 )

    Design and content guidelines

    Learn more...

    Technical guidelines

    Learn more...

    Quality guidelines

    Learn more...


    No Guaranteed Placement for Partners
    Click on the link below and it will help you to understand a little more about Certified Google Adword Partners. This clearly explains the benefits of becoming certified. Nowhere does it state that as a partner, you can guarantee placement for your clients, however, Adword partners are provided with discounts that help their bottom line and few pass the discounts on to their clients. I have many more opinions on this subject, but I'll save it for another blog and hope that you’ll gain some good insight as well!

    https://adwords.google.com/support/select/professionals/bin/answer.py?hl=en&answer=12239&ctx=cb&src=cb&cbid=1fpdm7bjwjogg&cbrank=5
    https://adwords.google.com/support/select/professionals/bin/answer.py?hl=en&answer=65787&ctx=cb&src=cb&cbid=-abu5yar70b8p&cbrank=4

    In this economy----actually in any economy, the bottom line for any Florida business owner is to increase revenues and save money. For someone to convince you to use an SEO service simply because you are not familiar with your options, can be a costly mistake for your business. After reading this post, you can see who benefits from becoming a certified Google Adwords Partner and how various SEO companies operate. I might not win any points from others in the industry today but hopefully I've saved a small business owner from making a costly error. SEO guidelines are self explanatory, and although you will need SEO services at some point, there are many companies who offer solid SEO services. You'll most likely recognize them as the ones who aren't making promises that are too good to be true!

    With most small business owners being pressed for time, it's easy to see why some will unknowingly and unnecessarily spend hard earned revenue on pointless services. If you need us to help you to decipher Google's search engine optimization guidelines so you can make an educated decision--- please feel free to call on us.

    Website Marketing Florida Blog













































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    Consolidating Vendors Saves Time and Money

    Posted 11:46 AM August 01, 2011

    Every Florida business needs affordable services fairly regularly. Website design and website updates, hosting as well as graphic design and printing services such as business cards, postcards, brochures, catalogs, labels and promotional items are just some of the services Bay Area Graphics&Marketing offers.

    Although we began our business as a Florida website design and graphic design company with an emphasis on marketing, we listened to our clients. Over the course of a decade, we've expanded our services to accommodate our clients' needs. Customers would ask if we could take on their printing, or if we could get them their corporate wear, or wanted postcard mailing services. What we realized is that our customers trusted us and they wanted us to handle the majority of their marketing, printing and design requests. This saved them time--- no more having to call a handful of vendors to get what they needed, and saved them money, as we passed on our broker discounts to them. Additionally, our customers feel we get to know their businesses, their goals, and even their budgets. If we cannot meet your needs, we go above and beyond to help you find someone who can.

    Ask yourself, how your business would benefit by utilizing one vendor for your most needed services. One call can get you nearly everything you need to run your Florida business.  We offer special discounts to Merchant Circle members on website design and updates and graphic design services, and try to beat any reasonable quote from competitors. Give us call today, (813) 778-9548 or email us at info@websitestampabay.com for more information or a friendly quote.

    http://www.websitestampabay.com
    http://www.facebook.com/#!/pages/Bay-Area-Graphics-Marketing/114311105278114

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    "Do's"& Don'ts" When Choosing a Florida Website Designer

    Posted 10:25 AM July 20, 2011

    "Do's"& Don'ts" When Choosing a Florida Website Designer

    -Do opt for a  custom built website for your Florida business.
    -Do compare Florida web design services and get what you're promised in writing.
    -Do support your local economy if possible. Choose a Florida website designer or web designer in your State if possible.
    -Don't just build your website then forget about it. Like every other aspect of your business your website requires preventative and ongoing maintenance (fresh content, marketing).
    -Do set realistic goals and expectations for your online business.
    -Don't believe that any Florida web designer or Florida SEO service will be able to market your business effectively without an investment. However, you don't have to engage in costly marketing contracts.
    -Don't pay for something that you don't need.Get your SEO services and updates "as needed" and at an  hourly rate.
    -Do remember the 3 "O's" in website marketing your Florida website:
     1) Original 2.) Optimized 3.) On Target (relevance)
    -Do be forthcoming with your Florida web designer! Remember why you chose a professional website designer to expose your Florida business. Understand the importance of their role.Communicate openly with regards to your budget and allow them to help you prioritize.
    -Do realize that PPC Ads are costly. It's always wise to invest in services that will improve the "organic" ranking of your site. It's not all about Google---your prospects need to be "impressed" as well. Find the balance and improve your conversion rate.
    -Do search for a website designer in Florida who offers a variety of marketing services. Save time and money by dealing with one vendor for your most utilized services. We provide web design, web updates, graphic design, SEO (website marketing) services as well as full service printing. Our clients love the fact that we're their "go to" firm when they want something in a hurry. We get to know you, so please...
    "Do" find a Florida website design firm that excels in customer service. What a difference it can make in your overall success!


    For more information, please visit us at http://www.websitestampabay.com
    or call (813) 778-9548.

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    Read The Latest Newsletter from Bay Area Graphics & Marketing

    Posted 02:06 AM July 02, 2011

    We've just published a new edition of our newsletter! You can check it out on our website and get the latest information from Bay Area Graphics & Marketing. Let us know what you think!

    Read It Now Here

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    One Stop Web Design, Graphics, Printing and SEO for Florida Businesses

    Posted 09:35 AM June 23, 2011

    For over a decade, Bay Area Graphics&Marketing; has been providing a variety of marketing and web design services to Florida businesses and individuals who need web design, graphic design, marketing and printing services. Using Bay Area Graphics&Marketing as a "one stop" place to obtain affordable small business services, equates to "time saved." Moreover, it means that we get to know our customer's overall needs and goals. As our client's companies grow, we grow with them-- We are fortunate to have been able to witness the visions of entrepreneurs and even mom and pop businesses, grow into successful Florida small businesses.

    For start up businesses, we offer everything from establishing brands, to creating logos, website development, search engine optimization and marketing, social media integration and content  provider for your Florida websites, right down to printing, direct mail, email marketing, and much more. If you need
    t-shirts, polos or sweatshirts embroidered or screenprinted, simply let us know. From catalog design and printing for your Florida retail or wholesale business, to newspaper or magazine layouts and pre-press design, Bay Area Graphics and Marketing will get the job done, affordably and with a high level of customer service and attention to detail.

    Remember, although we have worked for Fortune 500 companies, we are small business friendly. Designed to help small businesses with everything that's required to start and maintain a business in Florida, and at affordable prices. We believe that every business should think big and act small-- and by doing so, we've been a favorite of Tampa Bay and Florida small business owners since 2001!

    For more information, give us a call at
    (813) 778-9548 or email us at
    info@websitestampabay.com.
    Web Design Florida - http://www.websitestampabay.com/website-design-tampa.htm
    Website Marketing (SEO/SEM, Website Content, Social Media Integration) http://www.websitestampabay.com/seo_tampa_florida.htm
    Website Updates Florida - http://www.websitestampabay.com/website-redesign-website-updates+tampa.htm

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    Suggestions for Choosing a Florida Website Designer

    Posted 11:43 AM May 10, 2011

    Just a quick blog which includes a link to our tumblr blog to share some great info on choosing a Florida website designer.

    Briefly, we provide tips and recommendations as to how to choose a website designer in your area. Whether ou're in Florida or elsewhere in the United States, these tips apply.

    Web Developer's Location - Why location of your web designer is important, whether in Florida or other areas of the U.S.Website Marketing Strategies - Optimization of your website is a must prior to launching.
    Obtaining Affordable web design in Florida - Think “reasonable” and you’ll be on the right track to obtaining affordable web design services. Choosing a web designer in Tampa who can offer enhanced marketing  such as search engine optimization ensures added quality to your website design and the overall success of your business.


    For more information, visit www.websitestampabay.com or read, Choosing a Florida website designer on tumblr.!

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