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Vanity toll-free numbers increase Consumer Recall Rates in Advertising
What's a vanity toll-free number? They're the ones that spell something like 1-800-NEW-HOME.
What's the purpose? Consumers recall (and respond to) those numbers at a higher rate than an ordinary telephone number.
1. Advertisers can expect up to 84% improvement in consumer recall using a vanity 800 number in outdoor and print advertising vs. a numeric tollfree number.
2. Consumers are 9x more likely to recall vanity 800 numbers in broadcast ads vs. numeric tollfree numbers.
3. 72% of consumers correctly recalled a vanity 800 number after hearing one 30-second radio ad compared to just 5% who correctly recalled a numeric tollfree number.
4. 58% of consumers prefer to dial a vanity 800 number vs. a numeric tollfree to reach a local business.
What's the result? - a better bang for your dollar spent.
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Posted 02:33 PM February 22, 2008
Comments:
The research doesn’t lie. Vanity numbers are truly one of the best marketing tools out there for small businesses. A vanity 800 number speaks volumes about your business in one short, simple phrase, making it ideal for billboard advertisements where people only have eight seconds as they drive by. No matter what industry you operate in, having a vanity 800 number is must-do if you want to increase call volumes and sales opportunities!
Toll Free helps companies and individuals navigate the confusing world of premium toll free vanity numbers. Services allows you to search the available pool and look up premium vanity numbers, and then negotiates on your behalf to get dramatically better return on your investments in marketing and advertising through the use of toll free 800, 866 and 877 numbers. Vanity toll free numbers at reasonable prices.
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Comment by Leisha Adams-sullivan on 11:19 PM November 25, 2009
The vanity number plays a major role in promoting and avertising the products and services offered by its users. This is a very cost effective tool in increasing sales.
Comment by vanity number on 09:48 PM December 09, 2009
Toll free number number is very easy to recall, thus proven to be very effective in generating additional sales. People opt to use phones in placing orders and asking questions.
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The number indeed is a good advertising tool. Since it is very easy to remember, it creates high response rate.
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Vanity number is easier to memorize and but the pricing of the number is a bit expensive compared to the standard toll free number.
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March 16, 2010
The research doesn’t lie. Vanity numbers are truly one of the best marketing tools out there for small businesses. A vanity 800 number speaks volumes about your business in one short, simple phrase, making it ideal for billboard advertisements where people only have eight seconds as they drive by. No matter what industry you operate in, having a vanity 800 number is must-do if you want to increase call volumes and sales opportunities!