Jensina Group Interior Design

In continuing coverage from previous Design Daily briefings, the AP (7/18) reports that Atlantic City, N.J., is building its newest hotels in a wager that "customers will flock to this seaside resort with gambling all around them and stay for something other than the tumbling dice." The hotels are luxury complexes, with such amenities as "a salt-water spa, two celebrity chef restaurants," and "twice-daily maid visits" designed to attract "more affluent, Las Vegas-style customers who care more about fine dining, top-name entertainment, spa treatments, and general pampering." One of the hotels is the "330-room Chelsea, a $110-million makeover of two old motels into a retro-chic hotel with a '50s and '60s theme," while the other is "The Water Club, the $400-million, 800-room hotel built by the Borgata Hotel Casino & Spa but marketed aggressively as a stand-alone oasis of luxury." Curtis Bashaw, "one of the two developers of the Chelsea," said, "We're firm believers in returning to those roots" of Atlantic City's resort past, "and providing a really fun hotel in the center of America's playground."