Larson & Associates

Personalized methods among marketers

66.1%  Use Individualized emails and letters

43.5%  Use database marketing leveraging personal profiles

40.1%  Use personalized e-mail promotions based on timing of signup and regular intervals thereafter

30.5%  print on-demand collateral incorporating personalized content

31.6%  Use variable data printing

How consumers spend time online

42.7%  Communication

28.7%  Content

16.1%  Commerce

7.5%    Community

5%       Search

How Marketers are planning for the recession

47%     A recession is likely

42%     Will reduce their spending on postage

50%     Will increase their expenditures on marketing

*source DMNews

Howard Larson

Larson & Associates

Telesales Professionals Making

Marking good companies great and great companies even better

847-991-0488

larsonassoc1975@yahoo.com