Mix Creative

Mix Creative is excited to announce that owner Katrina Hase will have an exhibition and sale of her art in conjunction with Art-A-Whirl this weekend. Also exhibiting is colleague Cheryl Rosenfelder.

Hase will show a mix of acrylic paintings and gouache/color pencil illustrations. The theme is Minneapolis cityscapes and ranges from representational to geometric/abstract.

Hase began painting in 2002 after taking a class taught by Felix Ampah at Minneapolis Community and Technical College. Since that time Hase and Rosenfelder, also a student of Ampah's, began an informal painting group and completed dozens of works together. Following the sudden death of Felix Ampah in Februrary, they recommitted to showing their work in his memory. 

"I struggle to find balance in a style that is representational but pushes toward looser and abstracted," Hase says of her art. "I like the idea of showing ordinary subjects in a way that forces you to notice something real or sublime that you might not notice in everyday life." 

Cheryl Rosenfelder has been an artist for as long as she can remember. "This includes anything from off the top of my head to the pirate and turtle in the 'Can you draw me?' Minnesota Art School advertisement in the back of my mom's Reader's Digest. After a lapse of some years I started painting again. I find inspiration in people I know, cityscapes and the pooches in my life." In addition to painting, Rosenfelder has illustrated children's books and works as a graphic designer. You can view her work and/or commission a painting on her site: www.mikainu.com.   For more about Art-A-Whirl go to http://www.artawhirl.com.

Historic King Inn 
Brand identification and development; logo design; brochure photography, content and design; website design, development, copywriting and photography; media planning and buying; print and web advertising design









Semple Mansion 
Website redesign including copywriting and programming; stationery set design; direct mail postcard design; Minnesota Bride and The Knot magazine ad design; print and web advertising design









Chromis Fiberoptics 
Website re-design; data sheet design; pocket folder design

MAKE  YOUR MARKETING STAND OUT IN THE CROWD

If you own or market a business, you probably have (or know you need to have) a brochure to hand out at business events and trade expos or mail to prospects. Brochures tell your story, describe your company's vision, list your capabilities and hopefully help you close sales. And because everyone including your competition has one, your brochure should convey your brand and stand out in the crowd. Here's how.


Think BIG: Opt for an oversized piece. A standard brochure is 11" x 8.5" when unfolded, but you could go as big as 17" x 11" or larger. Printing companies are catching onto this trend and catering to the idea that bigger is better. Large pieces allow you to use more or larger photos and branding elements, and give you more flexibility in design. Plus, among a sea of sales pieces your brochure pops!













 

Fold in a fresh way: Illustrate how exceptional your business really is! Rather than a tri-fold brochure, try a single horizontal or vertical crease to create a finished size that stands out and makes your brand more memorable.

Rework the rectangle. Consider creating a brochure that's square or round.  Printers often have pre-made dies in several sizes to round corners or cut a custom shape that can add character to your design. 












Book it. Hold the fold altogether. Instead, print individual pages and bind them together. Choose a material or method that supports your brand.  Hardware like eyelets, brads or screws would work well for manufacturers, building contractors, and brands that mean business. Ribbon and twine for caterers and chefs, interior designers and companies with an organic, softer side. Or maybe something flexible like rubber bands or decorative paper clips for brands that are playful or young at heart.

Add a layer of good looks. Attach a CD, business card, or sticky note.  Include a pocket or two stuffed with samples or photos of your work. Perforate a page for prospects to return to you. Or place the brochure in a colorful or uniquely-sized envelope. Little extras go a long way in catching (and holding) the attention of an admirer.

Are you ready to rethink your brochure? Call us at 612.226.5717 or email us to discuss your project and review our portfolio of ideas!

Know Someone Who Needs to Mix it Up?
Got a friend, co-worker or maybe a boss who could benefit from a few creative tips, interesting news, and fun?  Sign up for our seasonal newsletter, The Mixer!