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Social media is changing the business spectrum as we knew it. Different web technologies evolve faster than in the past and we assist at the birth of a new web trend each second month. If two years ago the place to go to attract customers to your site was the first page of Google, today the possibilities are almost endless – all you need is a creative mind, good marketing skills and understanding for a market with a expansive growth.

Last year for example SEO and SEM were still the main focus of most of the online marketers. Sure, there were some other internet marketing strategies to ad to these tactics, but the focus was on optimizing website for the search engines, submitting them to the search engines, paying for ad insertions in the PPC engines and so on.

A proof that SEO as we know it has changed is even the fact that Aaron Wall, the famous author of an SEO book that revolutionized the industry, has discontinued selling his ebook. Instead he offers now a training program – paid of course, where he will teach the newest SEO techniques, plus the newest social media approaches to increase reach and boost sales.

Social media stretches beyond the traditional forums and discussion groups. Blogs are old fashioned too, although they will be around for a while – provided that their authors will include interactive features for a complete user experience (podcasts, video logs, voice messaging, dynamic content and so on). Also, website owners will need to shift their strategies from the search engines to the social networks and target the social networks specific for their niches.

As in Aaron Wall’s example, many online entrepreneurs will need to change their business model to face the new trends, and sometimes the change is hard. Only a visionary mind can somehow predict what online endeavors have chances to last enough to pay for the startup costs.

Many startups are shooting stars, but if you are new in business remember that YouCanSubmit is part of a media collaborative group: we can help.