A Few Steps Can Keep Your Identity Safe

Nationwide® Insurance survey: Distracted drivers fuel need for defensive riding

FOR IMMEDIATE RELEASE 12/03/2008 Contact: Nationwide Corporate Communications 614-249-6349

 By Tim Hamilton, LUTCF

Findings in the Nationwide Insurance Driving While Distracted survey highlight the need for motorcyclists to ride defensively.

While 98 percent of Americans claim to be safe drivers, 72 percent of all drivers admit to partaking in some form of distracting behavior while driving, from cell phone use to eating.

“Drivers need to be aware of the hazard they pose when they are inattentive,” said Tim Hamilton, LUTCF. “Distracted driving is a danger to all sharing the road – but motorcyclists in particular will benefit from more conscientious motorists.”

Here, Hamilton offers key survey findings and tips for riders sharing the road with distracted drivers.

·     Distractions made up three of the top four reasons why survey respondents needed to suddenly apply the brakes while driving. While other drivers were cited as the top reason for sudden stops, daydreaming, adjusting music and use of a cell phone/electronic device filled out the top four.

·     Rider tip: Look inside a vehicle’s windows to determine if a driver is fully focused on the road. If a driver appears distracted, try to avoid passing the vehicle. Or, if you must pass, give the car additional space.

·     Overall, more cell phone owners found themselves talking or texting while driving on highways or through city streets than when they were parked, in traffic or at a light (almost 50 percent vs. almost 37 percent).

·     Rider tip: Drivers might pose a greater risk while moving, but remember to fully study your surroundings (including checking your mirrors) while stopped. You can identify who has seen you – and who is distracted - and adjust your actions accordingly.

·     When asked what would be the most successful in preventing cell phone use while driving, survey respondents were closely split; 43 percent said technology that would prevent cell phones from working in the car, while 42 percent said laws banning the use of cell phones/electronic devices while driving.

·     Rider tip: Current laws and technology allow motorists to use cell phones while driving. Take care to leave your headlights on, use reflective strips on your clothing and motorcycle, avoid blind spots and flash your brake lights when stopping to maximize your chance of being seen by a distracted driver.

Even the most cautious enthusiasts should make sure their vehicles are covered in case of a collision. Nationwide’s motorcycle insurance policies cover theft, collision, vandalism and damage caused by uninsured or underinsured drivers.

To learn more about motorcycle insurance or power sports insurance, contact Tim Hamilton, LUTCF or Monica Landers at (859) 276-1234 or visit www.nationwide.com/TimHamilton.

Tim Hamilton, LUTCF lives in Lexington, KY and has been a Nationwide Agent for more than 20 years.

Methodology:

The survey was conducted via phone by MRSI. A total of 1,503 phone surveys were completed between April 15 and April 24, 2008, among a national sample. All respondents were required to be between the ages of 16 and 61 and drive a car. A total of 749 men and 754 women were surveyed. The survey has 2.5 percent margin of error.

About Nationwide:

Nationwide, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world, with more than $161 billion in assets. Nationwide ranks #108 on the Fortune 500 list. The company provides a full range of insurance and financial services, including auto, motorcycle, boat, homeowners, life, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit www.nationwide.com/TimHamilton.

Nationwide, the Nationwide Framemark and On Your Side are federally registered service marks of Nationwide Mutual Insurance Company. Products underwritten by Nationwide Mutual Insurance Company and Affiliated Companies.  Home Office:  Columbus, OH 43215.  Subject to underwriting guidelines, review, and approval.  Products and discounts not available to all persons in all states.