An exclusive study conducted by MerchantCircle, the world's largest online community of local businesses, found that 75% of merchants surveyed rated internet advertising "effective" or "very effective".
The following results were compiled from the survey conducted in January 2008. Respondents were classified as active members (defined as merchants who created three pieces of content on their MerchantCircle page within the last three months).
Question 1: How much do you currently spend to promote your business?
Question 2: Of your total advertising budget, please estimate what % is spent on the following types of ads:
Question 3: How much do you trust the following advertising sources to bring in new customers?
Question 4: How appealing are these aspects of internet marketing?
Question 5: How much would you be willing to invest in internet advertising if it was guaranteed to bring in more customers?
Question 6: If it was guaranteed to work, how much time would you be willing to spend managing internet marketing?
Published 2008-03-11
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