Member Survey Results Jan 2008
An exclusive study conducted by MerchantCircle, the world’s largest online community of local businesses, found that 75% of merchants surveyed rated internet advertising "effective" or "very effective". Read Full Article
Use Newsletters to Connect with Customers
Newsletters are a great marketing tool for small businesses. However, newsletters are not oversized ads. A newsletter should contain valuable information that is considered interesting to your audience. It should give them a positive sense of your business, what you do and how you can help them. Read Full Article
The Basics of Search Engine Marketing (SEM)
Marketing your business online is all about search results - how can you help potential customers find information about your business when they search for local businesses in popular search engines like Google, Yahoo! and Ask. Read Full Article
Build the perfect online ad for your small business.
With a little help and a little know-how, anyone can create a good online ad. But building the perfect ad takes time. You can track click-through rates and learn what works. You can change a headline, or text, or an offer until you find something that works for you. Here are a few tips on creating a really effective ad for your business. Read Full Article
Why every small business should have a blog.
A blog is a personal online journal related to your business. It is an informal way to update customers about your business. You can use your blog to differentiate yourself and let your personality shine. This information is tracked by the search engines so you get more visibility on the web - plus it is a great tool to keep your customers up-to-date on new products, promotions or offers. Read Full Article
How to make online coupons work for your small business.
Internet coupons have become quite popular because the cost of offering the coupons is so low. For example, with online coupons there are no postage or printing costs. Internet coupons also have the potential to reach a much broader audience. Like most things, there are a few tricks to building a great coupon. Here are some things you want to remember when you're building your online coupons. Read Full Article
Return to MerchantCircle Education Center