While having an actual plan will definitely help, I'm going to go out a limb and disagree that it is the only way to excel. If you have a product or service that people are interesting in and that generates a lot of buzz in and of itself, no plan is really necessary - your social media will run itself. Of course you need people in your business to respond to comments, etc., but it's less strategy and more interaction. Social media is just that - social! Let the conversation be your guide. If it is something that people want to hear and participate in, you're good. www.motivators.com www.facebook.com
Links: www.motivators.com, www.facebook.com

1. Increase your network on FB and invite all your connections to your page.
2. Drive traffic to your FB page through Twitter, Website, Blog and Forums.
3. Start meaningful discussions on page, and post interesting facts about your domain (not necessarily about your business).
4. You may also consider 'Like' exchange kind of things to improve your position.

Or,

Hire some one to do all the above things for you.

Regards!