Losses may be filed on a business tax return, but they are handled differently for sole proprietors, partnerships, LLC or corporation. In some cases the loss may be carried back ywo years, or carried forward up to 15 years. If it is a sole propreitor or a single member LLC the IRS tends to lable a business as a hobby if it has losses for three years out of five. If the owner is making good faith efforts to generate profits, and activlely working in the business, it may be possible to show the IRS that even with losses, this is a business and not a hobby.

Yes, communication and understanding you customers' background are critical to the success of your business. It's no longer appropriate or acceptable to speak to the masses. Your buyers want to know that you know and care about their particular needs. It's only then that you can offer solutions that buyers are looking for. Buyers want to know first "What can you do for me?" All marketing materials should be "You" focused. Only then do we earn the right to talk about ourselves. If this is a challenge for you, I'm happy to help www.creativeoptions.com
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