Making an advertising slogan unforgettable is what every company dreams of. There are many things that go into creating memorable branding. The slogan is an important place to start to conjure up an ad campaign that will both have longevity and appeal.
Some of the ways to create an unforgettable slogan is to use alliteration and rhyming techniques to make the slogan catchy. Creating a slogan that intimately pairs your company name and main services is also a key component in generating memorable branding. In the "safelight repairs; safelight replace" ad (http://www.youtube.com/watch?v=_Hcz_JPtzis) the use of both the company name AND what it does is written right into the jingle. The main part of all of the ads stresses high customer service, safety and insurance compatibility which creates an unforgettable slogan.
Also pairing a company mascot figure with your slogan can also be a a creative component of unforgettable branding. Take the Aflack duck or the Geico gecko. Both have little or nothing to do with the corporations per se, but without the duck or the gecko their brand would be far less memorable. Here is the Geico commercial and here is the Aflack commercial.
I hope you find my musings helpful. Pixel Witch conjures up everything from the smallest graphic to whole books, catalogs or entire web sites in a flash! We have both the expertise and experience work to manifest your vision of a perfect site—all from the comfort of your own computer! Let us know what we can conjure up for you! Best Wishes,
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