Buckner , 64016

If you're a small business then you need to advertise. The question becomes what's the best way to spend your advertising dollars... especially in a tight economy?

Some of the choices include...
• Yellow Page Advertising
• Direct Mail
• Newspaper Advertising
• TV and Radio Advertising
• Online Advertising (the new boy on the block)

The Internet has finally reached the local marketplace. Now you can take advantage of the way people search for products and services and use the best marketing channel that has ever been invented — Search Engine Marketing.

Yes, traditional forms of advertising no longer work.
1. People use the Yellow Pages less and less — they now use Google to find what they need.
2. Newspapers are less effective because readership is down and many are going out of business
3. Direct Mail Advertising is also less effective because people are just overwhelmed by the volume and the inconvenience. And mailing prices keep going up.
4. Television advertising is being avoided by TiVo and other DVR devices

Here's What a Recent Article in the New York Times Had to Say About Search Engine Marketing: “…search advertising is probably the most effective form of marketing ever invented. Because search queries telegraph a user’s intent with precision, they make it possible to match people with the right ads at the right moment. For all the billions spent on technologies that track users on the Web so marketers can pinpoint their interests, no other form of online advertising - or offline advertising, for that matter - has come close to matching the effectiveness of search ads" (October 25, 2009, on page BU3 of the New York edition).

Why "Interruption Marketing" Doesn't Work

The real reason these old marketing channels don't work is people are tired of being "interrupted." Think about it...Newspapers, direct mail, TV advertising, all try to get people's attention while they are busy doing something else. They have to interrupt someone to provide their marketing message. How effective can that be?

That's one of the reasons people love to search online for products and services. They are in control. They get to choose what they want — and don't want — within seconds, with the click of a mouse.

If your business can "meet them where they are now" in the Search Engines, then you have a very good chance of connecting with that customer and sharing your marketing message while they are most ready to buy.
No wonder Search Engine Marketing is exploding!
And no wonder traditional forms of advertising are dying.

The Search Engine Advertising Advantage

When someone goes to Google to search for a "pizza restaurant", or a "plumber in san diego", or to find an "apple ipad," they are looking to solve their problem then and there. If they see your ad, and it offers the right solution, then you can be the one to get a new customer. That's the essence of Search Marketing's advantage.

Offline Marketing Verses Online Marketing

Because most offline marketing "interrupts" people it gets ignored and is far less effective than when someone proactively searches for solutions to their "problem" themselves. With online marketing they are more committed to the solutions they find because it was their idea. What a powerful connection this offers to your prospects.
Another strong argument for Search Advertising is it has the lowest Customer Acquisition Cost of any form of advertising.

How Much Does It Cost To Get A New Customer?

Each marketing tactic has an associated cost to acquire each new customer. Some are more cost effective than others.
Some are also very difficult to track. A billboard, for example, would be extremely hard to track to see to what degree it created a new customer. Even newspaper and TV advertising are very difficult to track.

According to a study done by the research company Piper Jaffray & Company, Internet search is by far the most cost effective of the 5 channels they WERE able to track.
How Do People Get To Your Website... and Why?

One of the strengths of Search Marketing is you're connecting with a customer at the exact time they are considering a purchase. That's one of the reasons it's so effective. You are gaining a very qualified lead — especially compared to other forms of advertising. That's another factor for why the Customer Acquisition Cost for Search is so low.

Remember people get to your website in many different ways and for many reasons. Search Engine Optimization will draw people to your website based on the keywords they use in the search queries. It's certainly a tactic that is worth pursuing.
But if those search keywords are not "buying keywords" they are not necessarily coming to your website to buy something. Search Engine Advertising lets you choose buying keywords and that makes that type of marketing much more effective.
Search Advertising is a simple process that's being used more and more. Being on the first page of Google is the first step. And if you are not... well then someone else will get that customer.

So how do you get to that prized position without being a Search Engine Optimization expert — or hiring one like me?

A new company called AdzZoo is the answer.

AdzZoo Is Not Search Engine Optimization
Yes every website needs to be optimized for the search engines. The problem is, this tactic takes time and in some competitive businesses, the competition is just too entrenched to ever replace them on the first page of Google. And if a business is not on the first page then they might as well be on page 200. They will never see much traffic.

AdzZoo guarantees first page placement even if the business doesn't have a website. They do that because they are buying that spot for you at a flat monthly rate. Now a business can be on that first page even in very competitive industries... and connect with new customers at the exact moment they are getting ready to buy.

But There’s More

Getting to connect with your prospects when they are clearly in a buying mode is not the only advantage of Search Engine Marketing. Another advantage is you can track every click from your ad to your selling page. What other marketing medium can do that?
Each month you'll receive a report that shows exactly how many times your ad appeared in Google and how many times someone clicked on it.

AdzZoo Creates a Local Online Marketing Campaign—A Complete Web Presence

Don’t get enticed by “cheap” or “free” listings that will not get you on page one of Google. SEO's try to find ways to get you on page one but they charge too much for their services and, since Google keep changing how they find web pages, they are not very effective.

The only real solution is a company called AdzZoo that hires the Google experts to build a landing page for companies like yours and guarantees you will be found on page one of Google. They also get you found on the other major search engines, social networks like Facebook, GPS devices and smart phones, plus over 100 online directories.

Their prices start at $199/mo (and that include the web page)! Simply put, they are the most cost effective way to have a successful interne campaign!

For a free evaluation contact me at: GaryForshey@AdzZooMail.com
This is the link to a 90 second video for small business owners that shows their cutting edge program and will go a long way towards giving you a clear idea about the: garyf.GetFoundByLocals.com GaryForshey@AdzZooMail.com garyf.GetFoundByLocals.com
Links: garyf.GetFoundByLocals.com , garyf.GetFoundByLocals.com