Your offer must be appealing to even those who are not in need of your product or service. Like one reaching for the stars and llanding on the moon. Red Bull does this well with "It gives you Wings" in its advertising. Who would not want wings? Even birds want wings and they have their own set.

Make sure your packaging (website, brochure, radio, etc.) speak frequently about your products benefits and brand name... McDonald's M and Chik-Fil-a do magic because you know what they are about, using only 1 word. No one says let's go to Ronald McDonalds for lunch. Nor would you say let's go to Chik-Fil-a Sandwiches for dinner.

That said, make sure eveything you say makes winners of the one who participates with your product or service. Scrubbing Bubbles say.... "we do the work, so you don't have to" and its Sonic Good!

Gibron Williams, Head Honcho at Oevae Marketing Consultants, the best marketing consultants in the world - Ask Google.

Hi! If you find a Realtor who is very familiar and experienced in the areas you prefer, she can do a search for you using the criteria you specify and email you the results so you can do an "online walkthrough" of the house and choose the ones that seem most attractive to you and the ones that fit your needs most closely. One of my daughters is in Belmont, CA - I can't remember if that is near you or not! If you need a referral for a good agent, I'll be glad to provide you one. Good luck!