I think Texans stand more on the issues than the sex of the candidate, I really don't think the gender will make much difference, for, or against.

Perform a Critical Analysis of what products or services your providing. Define your target market and how they buy your products or services. How competitive is the market, thus how easy or difficult is to be found on search engines? Keyword analysis surrounding your products or services is key, but "unique" domains can be helpful and a good competitive differentiator. Focus on function...what do I want my website to do, what type of information do I want to communicate, what type of information do I want to capture, what do I want to offer my customers, etc... Hope this helps the creative juices flow like a river....BRAINSTORM