About Getting Business for an Auto Body Shop

Auto body shops are usually privately owned unless you purchased an individually owned franchise of a larger corporation such as Pep Boys. If you own your own auto body shop you will need to be creative in you marketing ploys to find new customers who need your services. Take advantage of many of the free marketing tools that you can use to promote your business and help it to be more successful in the future.

Be Competitive

If you want to find new customers for your auto body shop, you should find out what the other auto body shops in the area are charging for services. If you are new to the area, you may want to consider lowering your profit margin for a while by reducing prices below the competitor’s prices. If this results in more clients you will make more of a profit due to the increase in customers.

Insurance adjusters

Insurance adjusters often need a qualified auto body shop to complete repairs for their clients that are involved in an auto accident. If you find an insurance adjuster that will refer his client to you, you may want to offer him a financial incentive. Insurance adjusters can offer you regular business that will help to increase the client base of your auto body shop.

Offer new client coupons

If you want a great way to bring in new customers, you could use a coupon that offers a free service, or a percentage of of their overall repairs. People love to feel like they received a good deal, and will often come back to your shop for further repairs.

craigslist

craigslist is a free online classified section, this can be a powerful marketing tool for your business. Place an ad under the "services offered" section. Many people who are in need of car repairs often come to craigslist looking for an affordable alternative to an auto body shop. For this reason you want to keep your prices competitive to gain business from this source.