About Music Marketing Degrees

A music marketing degree program teaches students the fundamentals of advertising, pricing, marketing and distribution and how to apply them to the music industry. With a degree in music marketing, an individual can pursue an a variety of positions in the music industry.

Bachelor's Degree

A typical Bachelor of Music degree program with a focus in music marketing teaches the fundamentals of music and performance, marketing principles, accounting and business communications to prepare students for an entry-level position in the music industry. This undergraduate level education helps students learn how to promote music artists, concerts, CDs and merchandise. Other bachelor degree programs can include studies that introducing students to the recording aspects of the music industry. To obtain a bachelor's degree in music marketing, a background in music is required.

Master's Degree

A master's degree program in music marketing can only be acquired if you have a bachelor's degree in a related area. A Master's in Arts degree program for music marketing introduces students to every aspect of the music industry to help them obtain a leadership or management position. A typical curriculum teaches concert and artist management, entertainment laws, promotion and complete an internship. Other courses may include entrepreneurship, business statistics and ethics.

Career Opportunities

The music industry has a variety of career opportunities for individuals who have a music marketing degree. A graduate can begin a career as a concert promoter, music publisher, marketing manager or a record producer. A graduate can pursue other career opportunities such as managing a record company. In addition, the education acquired while earning a music marketing degree can benefit an aspiring musician by teaching her how to promote herself with cost-effective marketing strategies and how to examine music marketing plans.