Activities for an Open Day at Fitness Centers

Fitness centers and gyms often host open days. These days are designed to bring in new members of the community with the ultimate goal of increasing fitness center memberships. Oftentimes, the center will organize various fun events to promote their open days and encourage attendance.

Healthy Food Buffet or Snack Bar

Nothing draws in a crowd like the promise of free food. Hosting a healthy food buffet, snack bar or even cocktail-type party will bring people into your establishment. You may consider offering free supplement samples, protein bars or protein shakes. Various types of smoothies, juices and healthy foods such as fruits, vegetables, whole-wheat crackers and cheese and lean meats can create a wonderful buffet that will help to bring in potential new fitness center members.

Free Classes

Offering the public the chance to try out free fitness classes can be a great way to draw in a crowd for your open day. Free yoga, spinning, kick-boxing or zumba classes can bring in an excited and energetic crowd. Allowing potential members the chance to experience a free sample class can be a great way encourage enrollment and increase fitness center memberships, as well as bring in additional revenue for the center.

Personal Training Sessions

Most people dream of working with a personal trainer, but cannot afford the fees. Others are interested in joining a gym or fitness center but are unsure if they will be able to use the equipment properly. Offering a free personal training session on your open day can be a great way to encourage skeptical members and ensure confidence in those who are not familiar with gym equipment.