How to Advertise a Car Wash Business

There is just no way around our vehicles getting dirty at one point or another. If you're thinking of starting a car wash business, your main point of thought will be the location. After your location is decided, you will need to attract customers. Advertising a carwash business takes a little creativity and a lot of dedication.

• One of the best advertising tools to have is a great business card. Business cards will make your business look more professional. They are relatively inexpensive and can be either handed out or posted on bulletin boards.


• Making creative fliers is another way to advertise your business. Flyers can be placed in waiting rooms, grocery stores, churches, day care centers, real estate offices and small businesses.


• Hosting a public relations event can attract customers to your business. For example, hosting a one-day event with a percentage of your proceeds going to a local charity is a great way to bring in business. Send out a press release to local radio stations, television stations and newspapers detailing your event.


• Hire local high school students or college students to stand on each side of the road by your carwash, holding signs advertising your business. These sign holders can attract attention by wearing beachwear or making colorful signs.


• Advertising online is a great way to advertise your car wash because more and more people are now using the internet to find local businesses instead of the phone book. 


• Having a presence on social networking sites such as Twitter and Facebook is a great advertising tool.


• Creating a business website is a great business tool. Be sure to create your site and submit your link to search engines so that when people do a search for car washes in your area, your website will pop up.


• Register and network with your local Chamber of Commerce to help find new customers for your car wash business.


• Place an ad in your local newspaper announcing the grand opening of your carwash.


• Another great advertising tool is to create coupons to place in your local mailers.


• Giving out promotional items such as pens, magnets or small calendars is an inexpensive marketing tool.


• Another marketing tool that is a bit costly but is seen by many people is a billboard. If you are considering this route, you will want to place your billboard on a busy street in your area.