How to Advertise a House Cleaning Services Company
No matter how great your house cleaning service is you won't be successful without customers. The best way to reach those customers is to advertise your house cleaning business online and off, and to support those ads with a lot of promotional materials that will help get your name out there where your customers can locate it.
You will need:
Computer
Graphics design program
Word processing program
Computer paper
Printer
Business cards (or clean-edge business card sheets)
Laying the Groundwork
- Buy a web site address (domain) and put up a web site, even if it is a simple one telling about your business and listing your fees and contact information.
- Put your web site address on everything else you make, from posters to business cards to car magnets to print or online ads.
- Make a list of advertising media targets for your home cleaning business by completing some research on print and online in the niche of house and home.
- Make a list of advertising media targets for your home cleaning business by completing some research on print and online in the niche of house and home.
- Create business cards and have them printed up to advertise your business. On a tight budget you can design, create and print your own cards using a printable clean edge business cards that you may purchase by the sheet at almost any of your local office supply stores.
Starting the Ad Process
- Create and print flyers that dynamically promote your business. Emphasize any specials you may be offering to first time customers. Post the flyers in local shops and appropriate windows and give them out door-to-door in local neighborhoods, post them on an advertising at you employment. Post where they are allowed.
- Use your favorite graphic software to design and create an ad for use in print, online local newspaper classified and web advertising and any other place.
- Test your ad in two or three issues to figure out what kind of response you will get for your home cleaning business. Increase frequency (or stop advertising altogether) based on whether you achieve definitive customer response.
- Submit your web site to the top search engines as well as to any link directories for home cleaning, general cleaning or maid service businesses. Submitting your site to search engines for indexing is pretty easy and simple; it usually involves submitting your URL as well as a simple description of your site to the search engine (via its "Add your URL" or "Submit your Site" link).
- Post a PPC (pay per click) ad to the top Yahoo or Google search engine, incorporating house cleaning, home cleaning, general cleaning and maid service as your main (key) words.
- Put up a business page for your house cleaning business on a social networking site. (Facebook, Twitter, etc).
- Create a blog (blogger, word press, etc) explaining your business's successes and day-to-day innovations and link to your log via your social networking pages, e-mails and web site.