How to Design a Vineyard Sign
Many people dream of owning a vineyard and a winery, but maintaining such a property takes a lot of work. Like any business, you must advertise, and the most basic way to attract visitors is to design an attractive vineyard sign. Not only will the sign signal the location of your business and draw people in from the road, but it also serves as a valuable marketing tool.
- Determine the size of sign that you need to create. If your vineyard is located on a wide, busy road, then you need a larger sign to catch motorists' attention. However, if it is located on a quaint country lane, adjust the sign's scale accordingly.
- Evaluate the character of your vineyard and the type of grapes that you grow. Do you want to emphasize Old World wine making techniques, or do you grow progressive varietals that result in more modern types of wines?
- Choose a font for your vineyard's sign. There are many fonts to choose from, ranging from serif fonts, which have curly or ornate details and tend to look more traditional, to sans serif fonts, which are more clean and modern.
- Decide if you want your vineyard sign to show a drawing of grapes or a vine, or if you'd rather display your winery's logo. Unless you are going for a very minimal and basic look, a graphic can really enhance the design of the sign and make it more eye-catching.
- Consider hiring a graphic designer to help you finalize the design of your vineyard sign, and work with a local sign shop to create the finished product.