How to Find Dirt Track Racing Sponsors
Racing is a competitive and expensive sport. Many riders must solicit businesses and individuals to sponsor them in order to have enough money to race. These sponsors can be hard to find, if you are just beginning your career in racing. With a little effort, patience and time, you can have a sponsors waiting in line to give you money to race competitively on a dirt track.
- Create a list of businesses in your area. You will want to know the name of the business, the owner, the address, a telephone number and web page, if possible. To find reputable businesses in your area conduct a search on MerchantCircle using the area zip code. Use a reputable search engine to find additional businesses in your area.
- Create a letter requesting businesses to sponsor you in dirt track competitions. Be sure to tell them how the sponsorship will help advertise and increase their business sales as well as give back to the community in which they reside. Be sure to include your racing information such as your winning record or how long you have been racing.
- Send this letter to all the businesses on your list. You may even want to include family, friends or co-workers in this list. Some people may not be able to sponsor you as a business, but they may like to make a donation to help you succeed. Be sure to include your contact information so they can let you know if they will be able to sponsor you.
- Email the letter to any businesses that have a contact form on their website. This will save you money for mailing. Wait about a week for letters to arrive at the businesses.
- Call the businesses as a follow-up to your letter. Ask the owner if he or she has any questions or concerns about the letter and if he or she would be able to help sponsor your dirt track racing endeavors.
- Send thank you cards to every business who agreed to financially support your efforts.