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How to Identify an Authentic Chanel Handbag

A Chanel handbag can be a great purchase for purse lovers, but you need to be sure you are buying the real thing. It is easy to get scammed in this day and age, but there is something that even the best of knockoffs cannot fake.


  1. Check for the Chanel logo. The Chanel logo is arguable one of the most recognizable logos in the handbag industry. It is made of two interlocking Cs facing away from each other. This logo can be in various places on the bag, but it may also be engraved on the hardware strap.

  2. Verify the serial number. All authentic Chanel handbags have a serial number. This number can typically be found inside the bag in the lower left corner. It may also be at the zipper pocket on the inside of the bag. The number can be verified through the Chanel Company.

  3. Look for the authenticity card. An embossed authenticity card is supplied with every Channel bag. This card will include the serial number, and this number should match the number found inside the bag. If the card is not embossed then it is not authentic.

  4. Inspect the pattern. All quilting and logos will line up. There is no break for pockets. The pattern will align from the top of the bottom of the bag without any notice of a pocket.

  5. View the zipper closely. The zipper will be engraved with the Chanel name on one side and the Chanel logo on the other side.