How to Market Your Janitorial Services
A janitor’s business provides cleaning services for commercial properties. Commercial properties include schools and office buildings. Starting a janitorial business can be a challenge, but will provide a nice profit. The start-up costs to owning your own business are relatively low.
- Research your local area. You will need to research potential customers and also the competitors in the area. Also check financial filings of your competitors; this will allow you to find out which companies have the biggest market share in the area that you are interested in. Check for local opportunities for janitorial service; sometimes it is good to get a job with another company in order to learn more about the business.
- Identify the various markets that may require janitorial services. The hospitals in your area may be the market that has a need for janitor services. The market should be determined by your research of what businesses are underserved. Also, where you see the biggest opportunity for growth.
- Hire a professional to create your website; be sure to have the site copy written. The webpage should thoroughly describe your services and what is differentiating from the competition; it can be the difference in cost or service. Coupons and discounts should also be available on your site.
- Choose a marketing plan. Your marketing plan can be a variety of ways to reach your clients. Direct mail, classifieds, printed advertisements, and networking are examples of marketing tactics. A printed advertisement for a real estate journal is a way to reach out to building owners.