How to Market Your Online Jewelry Store

Owning an online jewelry store can be a profitable venture. Because you have little of the overhead of a standard brick-and-mortar store, there is more room for profits. However, because you have no visible retail outlet, marketing is key if your store is to survive.

Online jewelry stores are best marketed online. This way, a customer can click directly to your site to make a purchase. Use one or several of these proven methods to market your store.

• Utilize social media advertising. Facebook, Myspace and Twitter are all popular social media sites. They allow you to interact directly with customers and get instant feedback. You can announce special sales and new stock to your store. The best part of social media is that it is totally free.


• Improve your corporate website. Although it is a prerequisite that you have a website, it may not be as functional as it could be. Customers will shop at websites that are easy to use and that offer the most options. Talk to your webmaster or hosting company to find ways to improve your site. Then, advertise your new and improved site to drive up traffic.


• Start a blog. Blogging is completely free and allows you to write longer articles than you can on a social media site. You can, however, link your blog articles to your social media sites, further driving up traffic.


• Make a viral video and post it to YouTube. Viral videos are homemade and are often humorous or attention grabbing. Tom Dickson, CEO of the Blendtec corporation, has used the viral video campaign "Will It Blend?" to turn his company into a multi-million dollar enterprise. Many of his videos have millions of views, and by his own admission, the initial start-up cost was only a few hundred dollars.


• Use direct email to your advantage. Companies like Constant Contact can help you send eye-catching emails directly to your customers, reminding them to visit your site.