How to Market a Car Wash Service

Successfully marketing a car wash service can help the owner to increase the company’s profits. Asking for referrals from satisfied customers is the easiest way for the owner to market the car wash service. Other types of marketing that the owner uses will often depend on the amount of the company’s advertising budget.

• Determine the amount of money you can afford to use for advertising your car wash service. Once you know how much you have to spend, decide which marketing methods to use. Select a few different methods to start and then add more marketing sources once your business grows.


• Design a brochure to market your car wash business. Use an outside company for help if your budget allows. Make sure to attach one of your business cards to each brochure. Give every customer a brochure to pass out to friends who may want to try your service.


• Place an advertisement in your town newspaper. Look for existing advertisements in the classified section to help you word your ad. Contact the classified department at the newspaper and find out how much an ad will cost. If money is tight, consider running the ad on only on weekends instead of each weekday.


• Call the phone company and find out when the new phone book is due to come out. Create an advertisement to put in the Yellow Pages to market your car wash business. Find out the cost for running an ad, so you can set aside enough money to pay for it.


• Contact local business to find new customers. Car dealers are an ideal customer to call, since they have many different vehicles that you can service. Used car lots are another potential customer, especially the ones who do not have a paved lot. Offer any business a discount if they agree to try your car wash service.