How to Market a Clothing Line
You created a clothing line with an extensive inventory of products. A backer has been secured to invest capital into the startup of your company. Now it is time to get the word out about your fabulous clothing line and get the ball rolling.
- Schedule a fashion show to showcase your clothing line. Coordinate the event with your financial backer and an event coordinator to ensure the event is a success. The event coordinator will aid you in getting the word out about your show. Fashion shows are one way to draw the attention of buyers for large department stores such as Nordstrom and Saks Fifth Avenue. Buyers who are interested in your clothing line will offer contracts to purchase your line as a whole or by the piece at the conclusion of your fashion show.
- Utilize the Internet as a marketing tool by creating a website for your clothing line. If you do not know how to construct a website hire a professional web designer to accomplish the task. If a professional web designer is not within your budget hire a web design student to create the website.
- List your company and/or the name of your clothing line on a business directory. MerchantCircle is such a business directory in which you could list and advertise your clothing line.
- Utilize your Facebook.com account to market your clothing line or create a Facebook.com page specifically for your clothing line. Add your friends to this account and have them click "Like" on your page. By clicking "Like" it notifies friends that are also on their friends' list that they like your page, which could bring more potential customers to your page.
- Advertise your clothing line in all major fashion magazines. Contact the fashion editors of each of these fashion magazines to obtain a contract as an advertiser. Among these potential marketing venues are "Cosmopolitan," "Marie Claire" and "Vogue."