How to Market a Handyman Business

Marketing a handyman business can help the owner to increase profitability. Many homeowners require the service of a handyman but do not always know a good one to hire. Once the handyman starts to work with a few homeowners, word of mouth can help to grow the business at a faster rate.

• Go to a local printer and have some business cards made up. Buy a large enough supply to last, so you can give your cards out on a regular basis. Distribute the cards wherever you can to help find clients.


• Place an advertisement in your local newspaper to market your handyman business. Briefly describe your handyman specialties in the ad, such as carpentry or paint work. Keep track of how many calls you receive from the ad, to see if you want to continue to run it.


• Put an ad for your business in the next Yellow Pages directory. Call the phone company to find out when the next phone book is coming out. Find out how much it costs for different ads, so you can pick one that is within your advertising budget. Review the ads in the current phone book to help you create your own listing.


• Contact real estate agents in your area to promote your services. Agents always need a good handyman to help with the upkeep of listings that are vacant. Offer a real estate agent a discount for giving you consistent work. Ask the real estate agent to recommend your services to other agents within the company after you show that you do quality work.


• Create a website to use for your handyman business. Keep the website simple, so you do not have to do much to maintain it. Describe your services so a prospective client can get an idea of what you can provide. Offer a discount for clients who use your services for the first time.