How to Market a Pet Sitting Business

Pet owners are always on the lookout for reliable pet sitters. There are many people who travel and would love to be able to leave their pet at home with a trustworthy person who will care for them. Other pet sitters take pets into their homes providing a home like atmosphere and individual attention. Market a pet sitting business with basic advertising principles. Provide great service and utilize avenues to promote your unique services.

1. Pick up some books on marketing strategies. Format what you read to fit your own business venture.


2. Check into what the competition is offering. It is a good idea to see where new services may be needed.


3. Use community bulletin boards and places of businesses to post fliers about your services. Think of places that would attract pet owners like dog washes, veterinarian’s offices and dog groomers.


4. Build up community business contacts. Working with others in your community can bring you added customers.


5. Take out an ad in your local newspaper, phonebook, or community publications. Some newspapers may be willing to do a feature story.


6. Practice great customer service. This is the best way to promote your pet sitting service. Word of mouth is a valuable marketing tool.


7. Print business cards and give them out to everyone you meet. Make sure to include contact information and something that will grab someone’s attention.


8. Visit places where pet owners will be and promote your business. Go to local pet competitions or dog shows. Wear a T-shirt that advertises your business for added notice.


9. Consider printing up leaflets or brochures professionally that describe your services attractively. You could mail these to people or give them out at your local park.


10. Tell everyone you know that you have a pet sitting business. Make sure that you have some experience and get references. Do not use references without first getting permission to do so.


11. Think creatively and expand your business with great service. Consider offering options that others may not.