How to Market a Replacement Window Business

Setting up your replacement window company is only one part of developing a successful business model.  To find steady clients and expand your business, you must actively advertise your services.  There are several easy ways you can successfully promote your business without going over your budget.

• Build a website.  The first thing you should do is create a well designed website that includes your company logo, rates, and testimonials from past clients.  If your business is brand new and doesn’t have many testimonials, offer new customers a discount in exchange for feedback you can use on your website.  Include your contact information where potential clients can clearly see it.  Your website should be organized and easy to navigate.  If you don’t have a technical background, it’s a good idea to hire a web design firm that can help you create the perfect site to represent your service.


• Use video marketing.   In recent years, online videos have become increasingly popular among people of all ages.  In fact, research shows that most people who use the Internet prefer watching videos to reading text.  Online videos are cheaper and more effective than traditional television or radio commercials.  Posting a short video to your website and online video directories can help you attract new clients. 


• Send out mailers advertising your services. It’s a great way to let people in your area know about your new business.  You can order mailers online or design them yourself with free templates that can be downloaded off the Internet.  Use bright colors, so people will notice and read your advertisement instead of throwing it into the trash.


• Offer incentives to new and returning clients.  When you have a new business, building up a reputation within your community takes time.  You can speed up the process by offering specials and discounts to clients who want to try your service.  You should also offer a special rate to customers who use your business again or give you a referral.  Treating your clients well will help you establish a reputation as a reliable and trustworthy service provider.