How to Open a Chili's Restaurant
Brinker International is the company to contact in order to open a Chili’s Restaurant. There are certain criteria to fulfill, financial documents that need to be submitted, and you must have adequate capital. You must have five years of experience in casual dining as an owner and operator, and have owned at least five restaurants.
- Visit the website of Brinker International, the company that franchises domestic and international Chili’s restaurants. The website lists the preferred qualifications and an overview of the approval process.
- Fill out the Request for Consideration form on Brinker’s website. This form will serve as pre-qualification. The information you provide includes company name, principal name, address, phone, email, number of restaurants you want to open, domestic or international market, years of experience as an owner and operator, and years of experience in the local market.
- Complete the application and provide the necessary financial documents for review and approval. Some required documents include financial statements of the recent past two years, credit, business and personal references, business plan for one to five years future, and personal guaranty.
- Wait for Brinker to send a deal and bid packet.
- Prepare for the operations interview and market visit by the franchise operations director or by another Brinker representative.
- Finalize the deal. The Brinker Executive Committee will sign-off on the deal.
- Participate in the coaching and training programs. Prior to opening your first Chili’s restaurant, you will need to attend a mandatory management training program.
- Take advantage of the advertising and marketing programs offered by Brinker to new franchise owners. Included in the marketing and advertising is brand management and identity, review of your marketing and media plans, merchandising, menus, and local marketing programs.