How to Pick Merchandise for a Quilt Shop
Stocking merchandise for a quilt shop can be a challenging assignment. Make sure you have a broad base knowledge of quilting and quilter's needs. Research and check out what the competitors are selling. Try to make your shop known for something unique. Quilters like to have a place that offers a wide variety of quilting needs. Pick quilting merchandise that is current and add seasonal items on a rotating basis. Model finished products to entice.
- Research other quilting stores for ideas on what supplies you will need. Have a good knowledge base of quilting to anticipate customer desires.
- Pick plenty of different types and textures of fabrics. Quilters use a variety of patterns. Have a nice selection of various colors and patterns.
- Consider having precut pieces of fabric to sell. Quilters like the ease of this idea.
- Keep a lot of quilting supplies on hand at all times. Items such as quilting needles, threads and good quality scissors are essential in a quilt shop.
- Consider stocking items such as rotary cutters, templates, quilting boards and any new tool that comes up. Quilters are artists and stay abreast of the current trends. They will shop in a store that stays up with the market.
- Have a wide variety of notions and embellishments. These would include different buttons, ribbons, laces, and beading. Quilters use a large variety of materials to make their creations unique.
- Set up an area where your larger supplies such as sewing machines and accessories will be kept. Make it look as it would in a home. Quilters will want to compare different models and see the various features.
- Make models of current quilting design trends and show them off. Some stores have these displayed where certain supplies are sold. Other stores place them in one area.
- Stock up on plenty of patterns, books and other instructional materials. Beginner kits are nice and may bring in more customers.
- Take notice of things that your customers ask for and purchase them. Offer to order them to not lose sales.