How to Plan an Art Auction

There are many advantages to holding an art auction for a non-profit organization. An art auction is a fun event and has the potential for raising a great deal of money. It brings public interest to the mission of the organization. An auction isn't hard to plan, if you just stay organized.

1. Create a budget. You won't raise money if you spend too much on the event. Look for ways to cut costs, such as donated goods and services. The less you spend on the auction, the more money goes to the organization.


2. Set an agenda. Most art auctions have a viewing time before the auction starts. Attendees have time to mingle and preview the art that will be on the auction block. Refreshments are important for the preview time, as hungry or thirsty bidders don't open their wallets easily. Entertainment is appropriate for the viewing time as well, but avoid loud music. Bidders want to discuss the art.


3. Choose a location for the auction. Look for a site that has plenty of room for chairs and lots of wall space for displaying the art. Be prepared to rent easels if there is not enough wall space. Be mindful of traffic flow, as you will want potential bidders to be able to view all the artwork.


4. Solicit donations from artists, art galleries and retail stores. Sending a professional and polite solicitation letter is a good way to ask for art donations. Be sure to include information on the organization. Follow up with phone calls to the owner or manager if you don't get a response. Always offer to pick up the artwork from the donors. Be sure to give recognition to the donors, such as in the auction program or on signage in front of the artwork.


5. Find your support staff. You may need a caterer and a bartender for food and drinks. Try asking a local caterer for donated or reduced price services. For a bartender, be sure and check local liquor laws for appropriate licensing.


6. Locate an auctioneer you will need an auctioneer to manage the bidding. A professional auctioneer is adept at getting the most bids. If a professional is not in your budget, ask a local celebrity to be your auctioneer. The publicity will help bring people to the auction.


7. Recruit volunteers. You will need volunteers to set up the art display, help the auctioneer and take the payments. Send out a call for volunteers among the organization's supporters and staff. Remember to draft friends and family members if you need more help.


8. Get publicity wherever you can. Issue press releases to the local newspapers, radio stations and television stations. Set up interviews with local morning talk shows. Distribute posters to the contributing galleries and stores. Don't forget to use social media as a way to gain publicity. A successful auction needs a large audience to create interest in the art and to start bidding wars.

You can raise funds and spotlight the mission of the organization with an art auction. With good planning, you can have a successful event.