How to Promote Your Housecleaning Business
Many house cleaning businesses fail to thrive because no one knows about them. Marketing to people daily is a great way to connect with paying customers. It can be challenging at first to figure out how to connect with interested people without spending a great deal of time or money.
- Define what areas of town to service. Write down the neighborhood names, main street names, and school names.
- Create a website and professional email. Purchase a domain name and create a personalized email within that domain. Publish at least one page on the website with current rates, time sensitive specials, and all services that are provided.
- Develop advertisements that focus on the busy areas in the service area. If city regulations permit it post signs at busy intersections. Have small signs printed that can be read from the traffic lights or when passing through the intersection. Always place the purchased domain name on all marketing materials
- Order car magnets that advertise the business. Ask everyone you know personally to use one on their vehicle in exchange for discounted service or simply to help out. Many family members, friends, associates, neighbors, and co-workers will be supportive.
- Purchase business cards, flyers, printed pens, or printed note pads. Give these items away whenever possible.
- Leave flyers and other marketing materials in every public place that will allow it within the service area. Examples are leaving pens and business cards with a local restaurant. Leaving materials in public bulletin areas in schools, churches, stores, dry cleaners, pet grooming centers, and in local parks. The majority of small businesses that are owned locally may be willing to help.
- Create a short video that shows completed work or that explains the services available and where. Place the video on YouTube and post the link to social networking websites. Use these tips to promote your housecleaning business.