How to Run a Dance Company

To run a dance company effectively, consider all aspects of the company, including dancer training, choreography, scheduling and coordination of dance performances. A successful dance company needs talented dancers and choreographers and a director with a clear vision of overall goals.    

1. Clarify the vision for the dance company. The company may be a local dance troupe or an international touring group. The ultimate vision may be to create powerful dance pieces or provide teens with an enriching afterschool activity.

2. Recruit dancers. Depending on the dance company, dancers may be amateurs who will perform for the local community, or they may be professionals with many years of experience. Hold auditions to select the right dancers for your company.

3. Hire choreographers. A dance company that will perform for the public will need choreographers to create interesting dance routines. Recruit choreographers by asking them to submit videos of pieces.

4. Appoint a director. The director will oversee the choreographers, dancers and all others who work for the company. Ideally, the director of a dance company will have an extensive background in the type of dance styles performed by the company. 

5. Hold regular classes and rehearsals. To keep dancers in shape offer regular, mandatory dance classes. Also schedule regular rehearsals for dancers to work closely with the choreographers.

6. Schedule performances. The shows may be recitals for the local community, in schools and community centers. For a more professional dance company, performances may be scheduled in large dance halls throughout the city and the country.

7. Market the dance company. Generate interest in the company by creating brochures, business cards and a company website.