How to Run a Professional Pool Cleaning Service
The key to running a professional pool cleaning service is to provide superior service, cheaper rates and excellent customer service. Any pool company may get customers, but keeping them long term is the difference between supplying mediocre and outstanding service. Hire enthusiastic employees in good physical condition with the desire to do the best job possible. Supply everyone with the necessary training, equipment and skills to do a professional job.
Purchase and maintain the best equipment you can get for your money and still provide a professional job. Study current trends to learn about new or improved equipment that does a better job. Maintain the necessary inventory of equipment on hand to keep up with customer demand. Advise employees to notify you of failing or worn equipment that needs replacement. Watch for discounts and coupons or sales on new poles, chemical testing kits, skimmers, hoses and nets.
Advertise and advertise some more. Every campaign does not have to be big and elaborate. Running inexpensive ads weekly gets your name noticed and word of mouth advertising from happy customers will draw in new clients. Install advertisements on the outside of each vehicle in your fleet. Distribute flyers or coupons each weekend on car windshields and place small ads or circulars in local newspapers weekly. Place adverts on bulletin boards at home improvement centers and pool equipment and supply shops.
Hire the best pool cleaning staff possible and provide the equipment needed for an excellent job. Expect the best from your crew by supplying them with in depth training on the newest equipment. Make sure all employees are bonded and insured.
Keep a large index card indicating likes and dislikes or special considerations on each customer. Note the days of the week they prefer service and recommended entrances and exits to the pool property.
Set up a website for your professional pool cleaning service. Keep it up-to-date and run specials every week. Create an easy-to-use email campaign where customers can be notified of new products or good deals via email.
- Establish a great customer service staff and train them how to handle customers professionally. Make your customers top priority.