How to Sell Online Advertising Space
The trick to selling advertising space on a blog is to have the blog well established and ready for selling ad space. You must know in advance what types of ads you will offer and where they can be appropriately posted to the blog. Forethought and planning will make it easier to work the ads into the best positions while satisfying new customer needs. Learn how to sell online advertising space on a blog.
Establish a blog with good page rank. In order to entice customers to use your site for advertising their products, your blog must have a good page rank with lots of traffic. If your blog has yet to establish a good position in search engine rankings there is no incentive for people considering ad placement on your site until you have the traffic.
Decide what pages you will offer ad space on and design the pages accordingly for future ads. Evaluate what types of ads you can use and their sizes. For instance, large Banner ads are always in demand as well as small "place your ad here" sizes.
Use affiliate ads in assorted sizes to show new customers what their ads could look like and placement options. Affiliate ads can then be removed when the ad space is sold.
Make a page dedicated to selling ad space, showing ads and style examples. Sell ad space by telling the advertisers why your site is better. Highlight the benefits of advertising on your site and special deals for new customers. Explain easy monthly billing options.
Study competitor rates and see if you can meet or beat them. Intro offers are good and offer a couple of free months or make a special deal for high-end advertisers.
Contact potential advertisers to sell your ad space. Ideally you want advertisers selling a related topic who have the cash and are willing to pay more. You may have to start your advertising campaign with small to mid-range subscribers to get started.
- Set up a billing subscription system that is easy for you to manage and for the customer to pay. Find easy to use subscription buttons on PayPal. The customer pays using the buttons and you are not stuck invoicing each individual advertiser.