How to Sell a Newspaper Subscription

Newspapers want subscribers to ensure their paper has a steady stream of readers. One problem with newspaper subscriptions is the subscriber count may plateau. Newspapers seek ways to encourage people to commit to a monthly or yearly subscription when this happens.

• Try cold calling. Cold calling is one of the oldest selling methods. There are companies that can provide you with phone numbers of people who may be interested in subscribing to a newspaper. Call when people may be home. Prepare engaging scripts for each call.


• Contact existing subscribers. Existing subscribers are likely to renew. If they waver on continuing their subscription, offer the subscription at a limited time discounted rate.


• Hold subscription drives. Set up a drive in an area that receives foot traffic such as a grocery store or outdoor festival. Offer subscription discounts for new subscribers.


• Offer free newspapers. To encourage an area to subscribe, offer free newspapers a few times a year. Deliver these newspapers to the doors of potential readers to demonstrate the convenience of having a newspaper delivery.


• Try mass mailing. Produce a simple flier that explains the benefits of a newspaper subscription. Offer a discount if the subscriber mentions the flier when opening a new subscription.


• Make it easy to subscribe online. Make sure the online subscription forms are easy to use and find.


• Combine newspaper subscriptions with free merchandise. Offering merchandise with subscriptions, such as tote bags and umbrellas, may help drive in potential subscribers.