How to Set Up Portable Displays

Portable displays are great ways to create a simple, but eye-catching exhibit at a trade show, convention or other type of event.  Since there are portable displays designed for easy set up on a table, the task of creating something that is visually attractive can usually be managed without using any tools at all.

1. Invest in a three-panel tabletop display unit.  Units of this type are less expensive than floor models and can easily be mounted on a rectangular folding table.  Most come with Velcro inserts that can be attached on each side of the panels to create a simple configuration of a central panel flanked with two wing panels. 


2. Cover the table with some type of drape or cloth.  Before setting the panels on the tabletop, cover the table with a drape or cloth that will work well with the color of the fabric on the panels.  This will create a simple palette that can be enhanced with the colors of the graphics and other items used for the display. 


3. Accent with a skirt for the table.  To dress up the table a little more, add a skirt that goes from the edge of the tabletop to the floor.  Doing so will give the display a more complete appearance, plus make it possible to hide boxes of sales brochures and other display items out of sight during the show. 


4. Position the three panels on the tabletop, making sure the middle panel is squarely in the center of the table.  Adjust the side panels so the evenly fill in the surrounding space, while also providing enough of an angle to support the middle panel easily.


5. Secure the banners and graphics to the three panels.  Use images as well as banners with company logos or other alphanumeric messages relevant to the subject matter of the display.  Make sure the artwork is displayed so the finished look is professional and balanced.


6. Toss in some lighting.  If the display does not have a lot of natural light to call attention to the graphics, use some clip on lights along the top of the panels.  The directional lighting will help draw the eyes of those passing by to the parts of the exhibit that you most want them to notice.


7. Finish off the display with informational brochures plus a few extras.  Along with sales collateral that provides factual information on the products offered, take along some giveaway items emblazoned with the company logo, such as note pads, pencils, mouse pads and event ball markers for use when golfing.  Adding a large bowl of free candy can also help capture attention of people wandering around the exhibit area and afford you the chance to engage them in conversation and possibly lay the groundwork for a sale.