How to Start a Beauty Parlour Business
It is estimated that Americans spend billions of dollars each year in the beauty industry. Based on this fact, the salon business continues to be a very lucrative business investment for an individual with entrepreneurial skills and a solid business plan.
- Develop a business plan. The business plan for a beauty parlor should include target market, services that will be offered, marketing techniques, cost of equipment and cost of services.
- Choose the location for the beauty parlor. This is a very important process as location can make or break you. Select a central location with lots of foot traffic.
- Determine the payment structure that will be used. Decide if the beauticians will be paid by commission or booth rental. Commission means that the beauticians will be paid a certain percentage of what they make. With booth rental, the beautician keeps all the money made for services performed and pays the owner a weekly fee.
- Hire competent staff. Typically, a beauty parlor offers hair, nail and skin care. Make sure to hire stylists that specialize in haircuts, highlights, perms and weaving techniques. The nail technicians should be experienced in manicures, pedicures, nail sculptures and nail repair.
- Make pricing competitive. Make sure that the prices in the salon are not too high or too low compared to others that are in the area.
- Purchase quality equipment. The equipment needed for a beauty parlor includes shampoo bowls, mirrors, styling chairs and hair dryers. Contact several equipment suppliers in order to compare prices and get the best deal.
- Stay current on the latest trends. Since the beauty parlor business is extremely competitive and patrons have lots of choices for salon services, it is essential that the entire staff stays abreast on the latest trends in hair styling, treatments and products.