How to Start a Dance Apparel Business
A store selling dance apparel caters to a niche market of men, women and children who participate in dance schools, competitions and performances. Operating a dance apparel business differs from a traditional clothing business. There are only a select number of dance apparel manufacturers; therefore, most stores carry similar inventory. It is crucial to create a solid business and marketing plan before opening your store to set yourself apart from the competition.
- Create a business plan for the dance apparel business. Outline expenses such as inventory, rent, utilities, store fixtures and payroll. Research locations and rent prices for a storefront. Secure funding through business loans or grants.
- Research the manufacturers and types of dance clothes you want to sell. Include leotards, tights, shoes and specialty items in your research. There are as many different types of dance apparel as there are dance types. Dance apparel differs for ballet, jazz, ballroom, hip hop and tap. Determine the most popular dance styles in your area and carry styles to accommodate them.
- Find suppliers that offer competitive pricing, fair minimum orders, quality customer service and payment terms that fit your budget. Dance apparel does not change much from season to season; therefore, the risk of storing off-season apparel is low. Look through supplier catalogs and pick out items for the store’s inventory.
- Set up a storefront convenient to the customer base and hire help if needed. Use versatile store fixtures and mannequins to display apparel, shoes and accessories. Consider offering customers special services such as monogramming, embellishments for basic pieces and special orders. Hire people who love the industry such as dance majors or instructors. Encourage them to wear the store's apparel and offer employees deep discounts.