How to Start a Wedding Music Business
The average wedding cost $20,000, and over 2.4 million weddings are held each year. Music for the wedding is about five to fifteen percent of the wedding cost. Building a complete wedding music business can add substantially to your business and yearly income.
When planning a wedding, the Bride and Groom both have ideas about the music that is played, so creating large variety of music choices and types is crucial to a wedding music business. Combining all varieties of music performance including DJ services, Band booking, and musical preformers in one location will keep you busy for years to come.
- Decide if you will incorporate DJ services with Bands. You can start a wedding music business that offers several DJ's and Bands of different genres to meet any wedding music needs in one place. A business offering several options can decrease the amount of time the Bride and Groom spend searching for the right type of music.
- If you decide the wedding music business is only going to offer DJ services, then make sure you have several DJ's available to increase the business availability.
- Create a professional business name and logo that will solicit confidence from customers.
- Advertise your wedding music business in local newspapers and phone book listing.
- Participate in Bridal fairs in your general area. Most brides go to bridal fairs after becoming engaged so it gives the business the ability to introduce the brides to your services.
- Offer a drawing for free or discounted wedding music services to accumulate names, addresses, phone numbers, and wedding dates for marketing prospects.
- Network with local wedding planners and banquet managers to promote the business.