How to Start an Event Management Company

Starting an event management company can be an exciting and rewarding experience. Like any venture, starting an event management company takes time, effort and proper planning to build clientele, but once you have done your research and applied the necessary steps, you can be successful in this business.

1. Educate yourself about the event planning business. Learn what event planning involves as well as what it takes to operate an event management company. Some community colleges and vocational schools offer relevant courses, so contact some of these institutions to inquire about the availability of such courses. You can also attend special seminars offered by experts in event management. You can get experience in this field by working as an event planner for an established event management company.


2. Decided on a legal structure for your business. Choose whether you want to run your business as a sole proprietor, partnership, Limited Liability Company (LLC) or corporation. Learn about the advantages and disadvantages of each business structure before choosing one.


3. Obtain your business licenses, permits and liability insurance. Call or visit the business licensing office in your city and inquire about the legal documents you'll need to start and operate an event management company. You will be provided with the information on how to apply and obtain the necessary legal documents, including insurance for your business.


4. Set up your office. You don't need have to rent an office space to run this business. You can use a small room or even a corner in your home and set up your computer and other business essentials. Let your family and friends know about your home office and that they should keep away from your office.


5. Market your event management company. Determine who your target audience is and market to this group. You can send fliers or other marketing materials to your prospective clients. Build an attractive website that describes what services you offer and other pertinent information. Attend parties, picnics, trade shows, conferences and other social events to promote your event management services. Advertise in the local newspapers and telephone book. Create referral partners with other people in complementary businesses such as DJs, photographers, caterers, hotel concierges, table rental companies and limo drivers.