How to Write an Employment Ad

Writing an effective employment ad is important for attracting the attention of the best candidates for your open position. Consider a few essential factors before writing your ad, such as ad length, job details, ad location and ad tone. Consider writing and editing several drafts before finalizing and posting your employment ad.

1. Identify the job title of the open position. If the particular job encompasses a variety of tasks, such as clerical, data entry and phone work, choose an umbrella title such as "administrative assistant."

2. Provide a short description of your company or organization. Attract ideal candidates by explaining the goal or mission of your business or organization.

3. Describe the position that you are looking to fill. Include one or two lines about the purpose and actual work of the particular position.

4. List the duties of the position. If the duties of the position are numerous and involved, include a list of tasks.

5. Explain the required qualifications. The position may require a degree, several years of experience in the particular industry, and specific interpersonal and/or technical skills. List all qualifications that are necessary for the job.

6. Include optional qualifications. Some skills and characteristics may not be mandatory for the position but may enhance the work of your organization. Include these qualifications in your employment ad.

7. Address the salary or pay for the position. The salary may be negotiable based on experience. Alternatively, if your company or organization has a specific salary in mind, indicate it in your job posting to filter out candidates whose salary requirements are out of your range.

8. Provide contact information. Include information about how job candidates may apply for the job. A phone number, email address or business address are all possible options. If accepting phone calls, indicate the best times to call and the name of the contact person.

9. Review the job ad for tone and accuracy. Edit any typos or errors. Be sure to also examine the tone of the ad to ensure that it sounds professional and in line with your hiring objectives.

10. Place the ad in an ideal location. Research various avenues for placing employment ads. Internet job sites, local newspapers and community bulletin boards may all be possible options.