Ideas for Marketing Carpet Cleaning Companies

It will take both planning and consistent work to market a carpet cleaning business because there is a lot of competition for carpet cleaning companies.  This shouldn’t discourage you though.  Instead, you will just need to work harder to stand out from the crowd.

• Approximately 46 percent of consumers find a carpet cleaning company through word-of-mouth referrals.  Therefore, you will want to encourage your customers to spread the word about your company by offering them a discount on future cleaning for referring a new client to you.  It is equally as important for you to tell everyone you know about your company.


• Attend social events where you can get to know other businesspeople and exchange business cards.  These can be found by talking to your local chamber of commerce or a Rotary Club chapter.  Make sure you have a creative way of telling others who attend what you do for a living.  For instance, you may want to tell them that you help people enjoy their homes by making them look really fresh and clean.  This will lead them into a conversation where you can tell them more about your business.


• Create a website for your business and then hire a company to position it in the top of the search engines for you.


• Participate in coupon mailers.  Herein you will want to offer your potential client a good value on a package deal.  Don’t go too cheap or you won’t get the type of customers who will add additional services, which is where you’ll make money here.