Marketing Ideas for a Print & Copy Shop

Effective marketing is essential for any business to thrive, and print and copy shops are no exception. Marketing strategies are key to attracting business and making your business as successful as you want it. There are several ways that you can use to promote your print shop and increase your chances of success.  

Use direct mail.
 
Direct mail is a marketing method which involves sending marketing materials to a list of potential customers. You can print attention-getting promotional materials to send to people who might need your printing services. One great idea is to send a postcard to a list of potential customers offering them a discount or other great deal for coming to your store and ordering your printing services. It is a good idea to do many direct mail campaigns, and be sure to use bold, attractive colors to draw potential customers to your shop.

 
Publish a newsletter
 
Newsletters are essential for businesses to connect with and keep in maintain regular contact with their current customers. Start a newsletter and mail it to your customer list on a monthly basis. Offer customers a valuable gift to entice them to subscribe to your newsletter. Send useful content each month that is relevant to your customers.

 
Social Media Marketing
 
Promote your services through social media websites like Facebook and Twitter. You can create a "fan" page on Facebook, and offer your potential customers discounts on printing if they join your page. Tweet exciting updates regarding your services, and keep customers informed about any specials you are offering.

 
Develop referral program

Referral programs are great ways for print shops to market their services. Tell your current customers that you'll give them something valuable, such as a discount on printing job, if they refer a customer that spends certain amount of money in your shop. Offering a referral program is a great marketing strategy that benefits both you and your customers.