Media Management Program

A Media Management Program introduces students to the analytical components of the media industry. Throughout the program, students will learn the fundamental skills needed to work in the high-caliber level of business and management in the communications field. Universities most commonly offer a Master’s of Business Administration (MBA) degree in Media Management.

Media Management Program Courses

Students are required to complete core business curriculum required of all MBA degrees. These courses include:

• Economics


• Accounting


• Finance


• Statistics


• Marketing


• Management

Additionally, students are required to complete comprehensive media management program-specific courses. Every university varies in the courses offered, but all students receive the same basic knowledge base. Common courses include:

• Media and Content


• Media Strategy


• Media Management


• Interactive Media


• Media Marketing


• Integrated Marketing Communications


• Media Laws and Ethics


• Branding and Promotion

Doing an internship in the media industry is beneficial to students in the media management program. Internships can be completed while attending school or after graduation. They also provide individuals the opportunity to network with other professionals and companies, experience the industry first hand, and receive possible job offer. 

A variety of fields that are media-driven will be the focus of the program. Fields such as sports, entertainment, business, arts, social and global. Media has become an important aspect to all businesses driving several businesses to have its own media department. This creates several job opportunities for media management graduates. 

Media Management Careers

Careers in the media management industry are offered in various media outlets, such as television, digital media, radio, newspaper, outdoor and direct-mail advertising.  Since media is a rapidly changing industry, individuals must continue to learn throughout their career. For example, social media has become a popular outlet and careers in Social Media Management are continuing to increase. Facebook offers several opportunities for individuals who complete a Media Management Program. Common career titles include Media Manager, Media Strategist, Media Buyer, and Media Planner.