Tips on an Effective Table Top Display for Trade Shows

Trade shows can be crowded with numerous displays, each selling or advertising a company's goods and vying for the attention of attendees. Set up an effective table top display for a trade show that includes only the most relevant materials.

• An effective table top display for a trade show should include the be tailored toward the attendees at the show. Do not include materials that do not pertain to the audience or industry you are trying to target.


• Set up the table top exhibit using height to your advantage. A two-or three-panel fold-out display can advertise the products or services you offer without taking up valuable real estate on the table.


• Include handouts or printouts with details on the products or services you are putting on display, which attendees can take with them. Alternately, include a flash drive or CD with the information on it.


• Provide business cards or other contact cards through which prospective customers can contact you.


• Include a giveaway at the booth, such as candy or small goods like rulers or flash lights, which may draw people to your booth.


• Use photographs and illustrations in the booth to show the attendees at the show what your company offers as far as products or services. Make sure the photos or graphics are large enough to see from a distance and high enough to be seen over the heads of the crowds that might clog up the exhibition floor.